Guess what? It’s that time of year! Time to start planning your holiday email and social media campaigns, website changes and online promotions. Starting now is going to make your life a lot easier when the holidays roll around.
Cyber Monday 2016 was the most successful day in the history of eCommerce with consumers spending a total of $3.45 billion online. Adobe's vice president of marketing and customer insights, Mickey Mericle, noted that the businesses that saw the most growth last year “figured out the key, which we're seeing is really the combination of social and mobile and email.” Mobile sales saw a 29.3% increased and accounted for one in every five transactions. As shoppers become more comfortable shopping online, online sales between Black Friday and Cyber Monday will only continue to increase
For most companies the holiday season is the busiest time of the year. Whether you are an ecommerce site or sell services, an email marketing plan can to drive traffic back to your business and website through customized templates, content development, social media plans or holiday e-cards.
The holidays can take a toll on your social engagement because people are on vacation and an increase in content from other companies. Planning your editorial calendar ahead of time will give you plenty of time to create great content to stand out from the other holiday noise. One of the largest purchasing demographics is the Millennial Mom and over 80% of them avoid traditional advertising. Instead, they are relying on social media, blogs and consumer reviews. Interacting with your consumers with personal brand messaging or using the power of social media influencers, are two ways to gain online attention while organically reaching out to millions of shoppers in a way that they trust.
Don’t forget to decorate your website! Zeekee can add all the bells and garland to your website. We can add holiday flare to your logo, web design or photography to help your employees and customers get into the holiday spirit!
Getting the most out of your holiday campaign takes a comprehensive strategy with measurable goals. Contact Zeekee today about growing your business this holiday season.