By now you’ve probably been told that your business needs to be on social media. After all, stats show a 74% increase in website traffic after devoting just 6 hours per week to social media. But choosing between Facebook or Twitter and even Instagram can get overwhelming. By focusing on your target audience, it is important to utilize the social networks where your customer is active. Learn more about the most popular social media platforms below and how they can benefit your brand.
Facebook is the most widely-used demographic with more than 2 billion active users. This platform is most often recommended because of the vast demographics you can reach in one place. Check out the following statistics:
Having a Facebook Business Page for your brand allows you to share a variety of information and content, including projects, event, or even contests, not just sales and advertising. These type of posts spark conversation and promote engagement.
Also owned by Facebook, Instagram has a more defined demographic and usage. This platform is purely visual, adding personality and brand awareness to your business. Here are some statistics to keep in mind:
Instagram can be very beneficial if you keep the demographics in mind. The use of images is a new way of communicating information that grabs attention and keeps users coming back. Use this platform to highlight your latest products, give a behind-the-scenes look into office culture, or showcase events from anywhere in the world.
LinkedIn has quickly become a key strategy for B2B businesses. With more than 400 million active members and 3 million company pages, here’s what you need to know about the social medium for professionals:
While many users are on LinkedIn to network and establish connections, this is a perfect medium to show your business as a leader with industry knowledge, insights and proven results. Create content that targets an audience of a career-driven professionals who aren’t looking for casual conversation.
The (newly) 280-character micro-blog site has recently been coined as the “most oversaturated” making it one of the hardest to influence. When thinking about setting up a Twitter account, keep these statistics in mind.
Because this platform is “in the moment,” it can be an excellent PR tool. Use Twitter as an outlet for announcements and news for your brand. This also includes crisis communication. Twitter gives you the ability to respond quickly and effectively.