How to Incorporate Holidays (Traditional and Obscure) into Your Social Media Plan Article Icon

How to Incorporate Holidays (Traditional and Obscure) into Your Social Media Plan

Most retailers are hyper focused on busy shopping holidays like Black Friday and Christmas, but there are other holidays to consider working into your social media plan. Here are some tips on how to use holidays, both traditional and obscure, to your advantage all year round.

Traditional Holidays

Traditional holidays like Christmas, are prime opportunities for businesses to run seasonal sales, events, and promotions and social media allows businesses of all sizes and budgets to compete for sales during the holidays. Remember these tips when crafting your social media calendar for traditional holidays.

Choose the Right Platform

You do not need to be on every social media platform. Focus your promotions on one or two platforms where your target audience is the most active to ensure your message is reaching the right people. To decide which platforms are right for you, check out this blog post.

Create Social Media Only Promotions

Running time sensitive and platform specific deals is a great way to increase engagement on your social media pages. For example, a giveaway that requires people to follow, like and share a post is likely to draw more attention to your page.

Use Picture and Video

Social media thrives on multimedia posts. Incorporate high quality pictures and video to draw your audience in and properly showcase your products.

Obscure Holidays

The downside to targeting busy shopping holidays, is that social media quickly becomes oversaturated with promotions and it is easy to be overpowered by larger companies with huge advertising budgets. Using obscure national holidays, allows small businesses to embrace quirky events and market their products in in a way that stands out.


There is a national holiday for everything. Need a reason to promote hats? January 15th is National Hat Day. Love donuts? Celebrate National Donut Day on June 1st. Researching all of the potential holidays and determining which ones will benefit your brand can be a great way to promote your product or service.

Once you have done your research and found holidays that you like, plan it out. Come up with fun content to celebrate the holiday and even plan promotions based around them. If you are a pizza shop, run deals on March 14th for pi day. The list is endless, but it takes a good strategy to properly implement the promotions.

Don’t Overdo It

Be selective when incorporating holidays into your plan. They are a fun way to interact with your fans, but using too many can cause your audience to get burnt out. Stick to fun holidays that align directly with your brand. Use them sparingly throughout the year based on the needs of your company.


Holidays are a great time to spread awareness of your products and services. When done correctly, holiday promotions can take your business to the next level. To learn more about how social media marketing can help your business, contact us!