Snapchat filters are perfect for real-time social media marketing because it gives your audience direct access to live events by allowing users to participate in your brand awareness. They’re great for live events such as grand openings and charity events because they create an element of inclusion whether they’re attending your event or watching from home. Geofilters are a fun and unique way to raise brand awareness and engage your audience.
What’s a marketing strategy without metrics? Snapchat gives businesses measurable data to show how successful your filter was. These data points include how many people swiped through your filter, number of uses, number of users who viewed your filter, and percentage of snapchatters that used your filter. This feedback allows you to test an improve your brand engagement through multiple filters or events.
At Zeekee we have created Snapchat filters for large events such as Western Supermarket’s Wine and Food Festival and Your Pie’s Grand Opening. Contact us to find out how Snapchat can be incorporated into your marketing plans.