According to Google, consumers check their phones 150 times a day. With consumers spending more and more time on their mobile devices, it is becoming imperative for businesses to be ready when potential customers are searching.
Here are 3 key ways to help your business gain visibility when people are searching.
There are over 100 different places on the web that you can create listings for your buisness. The most popular of these listing locations are on Google, Facebook, Yahoo, Yelp, Yellow Pages, and Bing. Claiming business listings online verifies that you are the owner of a valid business and authorized to maintain its information. If your page is unclaimed you miss the opportunity to provide your audience with valuable information, or worse yet, your page could be displaying the wrong information. Incorrect information could mean the difference between users visiting your website, finding your store, or being able to call you for more information about the services you provide or not. These listings are also a great start to SEO. Google indexes each business listing, further validating your online presence. The verification process is easier with some search engines than others. If you need help creating or claiming an online business listing, our marketing specialists can help.
One way to help your search results is through keyword research. This strategy helps both online advertising and SEO. Two of our favorite resources to use is Google Trends and Search Console, formerly Google Webmaster Tools, to find out what keywords have the most impressions. Once you have done this you can start to lay the foundation to get found in search by writing meaningful website content, metadata, and ad content. When you understand what people want to know, you can give them the information they want.
If people love or find your content useful they will share it with their friends. So, When people find you, give them what they want. People are wanting to know where to go, what to buy, where to eat, and what to do. Video is a great way to stand out from your competition by providing useful information and answer the questions people are really asking. Start with the questions your clients are asking and then turn those questions into content. If you are a realtor and your buyers are always asking about the best schools, create videos that feature the different schools in your area and let them know about each. Once you create the video, write a good description and include a link to your website in YouTube or Vimeo to help with search results. Remember, Google cannot watch the video, but it can read the text. This also applies to your website. When you add the video, giving the reader context of what the video is about helps further tell your story. Plus, it helps with search! Zeekee’s digital marketing experts can help you craft the perfect strategy for your business.
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