Using Pictures to Increase Web Marketing Interaction
A Picture Is Worth A Thousand Words
A phrase that we have all heard over the years and a fact of life for successful internet marketing!
Photos are a universal language that transcend the barriers and limitations of the spoken and written word. It stands to reason that with social sites like Facebook, Pinterest, Twitter, and others becoming more image centered, that it’s all the more important for you to incorporate quality images into your business communications, email marketing, Social Media, and more.
HERE ARE 5 REASONS TO USE IMAGES In Your Marketing and Public Relations Strategy:
1. Facebook engagement rate is much higher when you add images to posts.
2. If you have an e-commerce site a large number of consumers say that the quality of the product photos is a determining factor in their purchasing decisions.
4. You will get 94% more views of your articles that have images attached to them.
5. An if you include an image and a video in a press release, it will increase views by over 45%.
For your website having QUALITY images is a must. If you can afford a professional photographer then by all means do, and stage your photos to capture the message you are trying to communicate. If you cannot afford a photographer or are not able to stage the photos there are websites like iStock, Shutterstock, Fotosearch, and others where you can purchase quality photos to use on your website.
For more help please contact your Zeekee account manager or reach out to Zeekee’s design team.
Instagram is an ideal website to use Social Media as you can capture and image and instantly post to your Social Media sites.