Tools to measure your pinterest ROI
With Pintrest being all the rage these days, how do you know what is working?
There are now several tools that will give you analytics who and how much you are being repinned.
Here are a few websites that will help you figure this all out:
Through this site, pins are posted within your Pinerly account rather than going directly through Pinterest. All pins added through Pinerly all activity for each pin is tracked, but I found it highly inaccurate and inconvenient. I added a pin through my Pinerly account, and as a test I manually tracked the activity of this same pin as through my Pinterest account. Within Pinerly the following stats are reported for each pin: Likes, Repins, Clicks and Reach. For the particular pin I was testing, Pinerly reported 0 likes, 2 repins, 2 clicks and a reach of 643. The only two I was able to test manually was the like count and repins, which amounted to 5 likes and 3 repins….. not the same numbers reported in my Pinerly account. Pinerly is still being tested, which could be the reason for this inaccuracy, but nonetheless, at this point it is not reliable for tracking. Another downfall is the inconvenience. In order for a pin to be tracked you have to load it through Pinerly. Any pin I add through the actual Pinterest site is not trackable through this system. This become a huge problem for those who use mobile devices for their pinterest activity. The Pinterest mobile app makes browsing very easy and convenient to use, but you wouldn’t be able to use the mobile app if you want to track the influence of your pins through Pinerly, making this tracking software much less appealing to use.
For those of you familiar with Klout, this Pinterest tracking option is very similar. PinReach tracks all Pinterest activity from the an account was created. Unlike Pinerly, this option does not require you to pin items through your PinReach account in order to gain tracking information. Instead, you can add items directly through the Pinterest site or mobile app and your activity will still be tracked. Not only does it track the activity of each pin, it gives you an overall score for your activity… this is very helpful in determining just how influential you are on Pinterest. The more influential you are the more impressions/visibility your business receives, and this lets you know that people are interested in what you are posting. On your initial screen you will get the overall analytics of your pinterest activity, and your score progress since your last update. See screen examples below. This software also indicates your most popular pins, which will help you indicate the type of content interest your audience the most for future pins. Each of your boards are tracked as well, helping you determine which board has the highest reach. This is also very accurate compared to the Pinerly software. This option is free and HIGHLY recommended!!
This one isn’t really an analytics tool, but it is does provide a great way to generate some unique content. Pinstamatic styles content that might not be visually appealing, and displays it in a way that will work on Pinterest. This will help customers get a glance of your business culture, announce events, services provided, or any other achievements you want your audience to see. Keep in mind Pinterest is very visual, so your content needs to be visually appealing as well.
This is a paid software, but there is a free trial available for those interested. Pinfluencer identifies your most influential pinners, which lets you know who you need to be building relationships with. These people are your biggest fans and can be used to really expand your business. There is also a feature that identifies and compares your activity to that of your competitors. Looking into this free trial could definitely be worth your time!